Can there be a better name than Printed Circuit for an electronic band? Casio keyboards, Nintendos, the Space Shuttles, Commodore 64s, Sean’s iPod, Ataris, even the new Mac mini — they’ve all got printed circuit boards. But don’t think Printed Circuit lacks a soul; au contraire, Claire Broadley of Leeds, who is Printed Circuit (and Catmobile Records), has a soul of pure pop. She just expresses it through silicon and transistors and electrons.
Great minds really do think alike! I Am Robot and Proud has been queued up here at 3hive just waiting for the right day to post, and a kind reader of 3hive sent in an email to the suggestion box, well, suggesting I Am Robot and Proud. It gives us the chance to again ponder the question, “What is it with big corporations and their raiding of indie-dom for music for their commercials?” This time it’s adidas, and they’re using “Winter at Night.” I Am Robot and Proud is Toronto’s Shaw-Han Liem, and he makes a beguiling electronic (but not robotic) pop that is both warm and refreshing. Layers of melodies, alternately purposeful and tinkering, merely hide the rhythms that can get a little groovy. Proud indeed.