Nevermind the snappy drums. Ignore the catchy licks. Pay no attention to fuzzy hooks. Tight harmonies? What tight harmonies? See, Eiffel Tower have got something hidden underneath all that. Songwriting. That unique ability to craft a pop, or rock, song, a talent that mainman Benjamin Wheelocks has been honing and developing since he started writing songs at age 6. Okay, you can now go back to the snappy drums, catchy licks, etc., etc., like you could even ignore them in the first place.