Darker than Devo, faster than Depeche Mode, denser than Killing Joke, but sharing the apocalyptic atmosphere of those artists, San Francisco trio King Loses Crown releases their new single today, “My Revenge.” We reviewed an earlier demo version of this song a few years back, but the band has since added a member, beefed up production and further honed their sound. And as luck would have it, their sonic assault met its visual match in visual effects director Jim Mitchell (Harry Potter, Sleepy Hollow, and Jurassic Park III). Mitchell directed the video, also released today, a documentary style, sci-fi look into the future where our technology catches up with us and our darkest impulses.
It’s not everyday that a full-fledged Hollywood filmmaker produces the video for an emerging band, so I checked in with Mitchell to see why he decided to get involved with King Loses Crown. He told me that a friend invited him to see the band at the Elbo Room and he was “blown away by the intensity and energy of their songs.” Mitchell had been developing a robot character and when he heard “My Revenge” he realized the song’s theme was “similar to what [he] was imagining for the world of the character.” He edited a few of his robot animations to the song and “couldn’t believe how it just seemed to naturally sync up like they were meant to be together.” The band agreed. So do I. You probably will too.
My Revenge from You Can’t Escape EP, February 2013